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VIP mailing aimed at opinion leaders. The main goal was to publicize the launch of the new Maria Moliner dictionary, and to celebrate that 11.000 new words and 21.000 new meanings were included. Our target received a mysterious and elongated tube with the word “shit!”, a new word included in the dictionary. When people opened the tube, it threw up a confetti cloud that included, printed, every new word of Spanish language used in the streets, included in the dictionary.
Shit!
Shit!
Shit!
Shit!
Shit!
Shit!

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