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A street marketing action was done to publicize Ebay Anuncios, an Ebay section about classified ads.

The idea was to put on the street the web functionality, getting closer to users the buying mechanism, explaining its simplicity and encouraging them to enter on the Ebay’s web.

For the action a billboard was placed in Madrid city center, with the real on sale objects. The exposed objects could be bought through the web where everything that was happening around the billboard was being retransmitted via streaming.

Give it a second chance
Give it a second chance
Give it a second chance
Give them a second opportunity

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