We release “Un, dos, tres…casa”, a short movie directed by Icíar Bollaín for Aldeas Infantiles
After many months of hard work, we presented the documentary that we have created for Aldeas Infantiles and it has been directed by Icíar Bollaín.
Un, dos, tres…casa is a branded content project that describes the Aldeas’s work through the SOS mum figure. They dedicate themselves in body and soul, morning, afternoon and evening, to look after children who are not their biological children, although they treat them with the same love.
The SOS mum, a fascinating figure that exceeds any conventional format ad, is the protagonist, together with the children she looks after, in the movie.
Our work as an agency has been to create this documentary, to host it on a site and to create an advertising campaign to drive spectator traffic to the website. There, users can donate to the NGO with just one click after watching the video.
The Christmas release of the piece has the support of Canal +, that will play it in multicast. Don’t miss it!