This is not science fiction, this is Yoigo
In the more than 4 years of life of Yoigo, the brand is changing some of the rules of the mobile market and this is clearly shown in the campaigns that we have created for them since then.
On this occasion, again in collaboration with Garlic, our dolls live a space adventure to celebrate the new launch. The Top Model, Fat Boy, the Alien and the Tall Guy conquest the Moon, living an odyssey only reachable by the brand who creates new rules and new standards in this market.
We have used references to classic science fiction films that changed the course of the established, and started a new era in the genre, as well as the new Tarifa del Cuatro de Yoigo, with the difference that is not science fiction, but reality.
The campaign consists of 1x20 and 2x10. In addition there are outdoors ads a print media plan to strengthen the campaign.