Promotions at El Laboratorio
Santiago Martínez and José Sánchez-Blanco have been promoted as Services Director and Creative Director, respectively.
Santiago works in the agency from 2004, and before that he developed his career in multinational networks such as Saatchi & Saatchi, McCann – Erikson or Y&R.
Currently, he is the responsible for Mercedes-Benz and Yoigo accounts, reporting to Rafael Silvela, General Manager. Santiago has also worked for more clients at El Laboratorio such as: Campofrío, bwin, Mahou-San Miguel. This promotion is a recognition of his strategic contribution to the agency and its brands.
On the other hand, José Sánchez-Blanco, Joche, joined El Laboratorio on March 2007 and he is part of the digital team from the start. Joche has been promoted as Creative Director and he is responsible for creating innovative ideas in online media. Before coming to El Laboratorio, Joche worked in CP Proximity and design studio AM design.