New campaign for the Mercedes-Benz E-Class
Nowadays we have thousands of choices to do anything. How many kinds of coffee can we have? What would you like the meat served with? French fries, chips, roast or mashed potatoes? Thousands of options that create doubts.
We are exposed to an excess of information that generates indecision. We are intoxicated of information. We are infoxicated.
But, luckily, there are some decisions that make themselves. Decisions like the purchase of a Mercedes E-Class for 38.750€. Other options just do not exist whichever way you look at it.
This campaign is part of the strategic evolution of Mercedes-Benz: More sportiveness, more fascination, more audacity, more innovation, but always lying in the immovable truth that a Mercedes is the best car.
This time we have relied on Sega from Lee Films for the direction of the TV ad, which has been produced entirely in Spain, but as with many other of our campaigns we trust it will be used in the international market.