Mateo’s Journey. Digital Content in real time for Direct Seguros.
During the last Eurocup, El Laboratorio made a series of children’s stories in real time. The stories were about the adventures of a boy called Mateo, who travelled through space and attends an interplanetary football league match.
Each story includes the anecdotes and scores from the Eurocup matches played each day.
When they get home, parents can download the stories and at the same time as their kids are reading, can get up to date information about what’s happening in the Eurocup.
This way, responsible parents don’t have to choose between spending time with their kids or watching the football news.This action from Direct Seguros was included in the brand strategy aimed at “Responsible Parents” who at the same time are better drivers