noticias

05
June
For the last months we have been working on the new campaign for Ron Barceló Signio “Formalidades las justas”. A fun proposal that talks about these moments were an excuse is strong enough...
Barceló Signio Campaing
26
July

SO:FIA it´s the new trade platform of Banco Santander. An acronym that was created using the initials of Santander Opera: Finanzas, Inversiones y Ahorros. (Santander Transactions: Finance,...

Banco Santander – SO:FIA campaign
01
January
Moving forward under the concept of “Digilosofía”, we launched this new campaign/project which highlights the investment funds of Banco Santander. With the manager of the most...
Santander - Small Caps investments funds
01
November

For the launch of “Cuenta Zero” by Banco Santander, a 100% digital account, we came up with a campaign designed to succeed in this channel. To do this, we created a series of videos...

Santander. Cuenta Zero campaign
10
October

Digilosofía means that technology is at the service of people and not the opposite.  It is using technology to go where nobody has ever gone before, to create something that has never...

Digilosofía. Santander's digital philosohy
11
August
Through your lifetime you evolve, you adapt and you change. There are a many moments in which you decide that you are going to leave something behind and continue your path. You can change your...
LaLiga Santander. There is nothing greater
22
January

The companies division of Santander has chosen El Laboratorio for its repositioning campaign.

Drawing parallels between the world of companies and football, the campaign launches the...

Santander Empresas, a new client for El Laboratorio.
06
October

El Laboratorio produced the launch campaign for Bizum, the new mobile payment platform from the main Spanish banks.

The concept for the campaign is pay you, pay me, using the hit Lionel...

Bizum, the mobile payment platform chooses El Laboratorio for its launch.
13
July

Mobile phone operator Simyo asked El Laboratorio to do its new campaign.

Using a well -known song from Los Chichos, the campaign focused on the fact that with Simyo you always pay the exact...

Simyo, new client. No more or less.
08
June

During the last Eurocup, El Laboratorio made a series of children’s stories in real time. The stories were about the adventures of a boy called Mateo, who travelled through space and attends...

Mateo’s Journey. Digital Content in real time for Direct Seguros.
10
March

Orlando Fried tomato Sauce, the legendary brand from Kraft Heinz asked El Laboratorio to do their new repositioning campaign.

Under the concept of “No other fried tomato sauce tastes like...

Orlando Fried Tomato Sauce, new campaign.
01
February

Direct Seguros’ new campaign is aimed at mothers and fathers who from the moment they become parents become more responsible and better drivers.

“When you’re a parent you become …”...

Responsible Parents, a repositioning campaign for Direct Seguros.
07
October

To celebrate Madrid Fusion, El Laboratorio has produced a three episode mini- series that tells the adventures of famous chef Rodrigo de la Calle facing his most difficult clients.

A group...

The most difficult client, a branded content mini- series for Makro.
15
January

Over the last few months we've been working closely with Direct on an exciting project, reinventing the brand, new positioning, a new corporate identity and creating a new integrated communication...

We're launching the new Direct
13
May

Next Friday, Real Madrid faces Atletico Madrid in the the Copa del Rey final. bwin, the leading online gaming platform, wanted Real Madrid players to relax before the game, so they invited them to...

bwin and El Laboratorio help Real Madrid to get ready for the final.
05
February

Recently, the company Shazam (mobile phone app with a music identification service) revealed the top 20 brands from around the world with the most-tagged Shazam-enabled ads. A top 20 in which our...

TriNa, the 15th most tagged campaign in Shazam worldwide
13
December

After many months of hard work, we presented the documentary that we have created for Aldeas Infantiles and it has been directed by Icíar Bollaín.

Un, dos, tres…casa is a branded content...

We release “Un, dos, tres…casa”, a  short movie directed by Icíar Bollaín for Aldeas Infantiles
30
October

The Agency El Laboratorio and San Miguel have launched their new campaign for San Miguel Selecta XV. The campaign includes print and outdoor and features the actor Ricardo Darín.

The campaign...

El Laboratorio launches its new campaign for San Miguel Selecta XV featuring Ricardo Darín.
04
October

When the football season is back, you wish some of your friends weren’t your friends anymore. A friend who supports another football team isn’t your real friend. That’s why bwin and El...

Lose a friend on Facebook, with El Laboratorio new campaign for bwin.
10
April

TriNa and its new Advertising Agency El Laboratorio are presenting the new campaign “You have to be really good to be so natural”. Russian Red, Maldita Nerea, El Pescao, and Dover take centre...

El Laboratorio launches its first campaign for the TriNa brand
12
December

In an integrated communication campaign starring Fernando Llorente in India, the campaign aims to raise awareness in society and reinforce the NGO´s brand.

The idea came up as a result of the...

El Laboratorio “donates its star” to the children of Save The Children
01
December

“Tornado” is the last interactive project from El Laboratorio for Mercedes-Benz.

It´s origin is the international online creativity contest that the brand called at a worldwide level in 2010...

“Tornado” for Mercedes GLK
18
October

Bwin and El Laboratorio launch the 2nd edition of Raise up the tenth.

After last year success (more than one million of visits and more than 130.000 users from different countries playing during...

El Laboratorio and Bwin,  new campaign with Real Madrid players.
18
March

Nowadays we have thousands of choices to do anything. How many kinds of coffee can we have? What would you like the meat served with? French fries, chips, roast or mashed potatoes? Thousands of...

New campaign for the Mercedes-Benz E-Class
17
March

Central Lechera Asturiana and El Laboratorio, start this year a new communication concept: “Historias de la leche”. This new path consists on cow-characters starring daily situations and...

“Historias de la leche”, our first advertising campaign for Central Lechera Asturiana
03
March

In the more than 4 years of life of Yoigo, the brand is changing some of the rules of the mobile market and this is clearly shown in the campaigns that we have created for them since then.

On...

This is not science fiction, this is Yoigo
10
January

That is the main message of our last campaign.

Our dear paper characters keep on exploring the real world and discovering that to have to Yoigo as your mobile operator is the best choice, True...

Yoigo does not suck your blood nor pull your leg
24
November

This is a Pan-European project, given to El Laboratorio following an international pitch against the Dutch agency Sid Lee, through which El Laboratorio has taken responsibility not only for the...

El Laboratorio and bwin create a game to follow Real Madrid on their journey to their 10th European Cup
10
November

Football in HD changes the way you enjoy football. How can we explain how it feels to watch football in HD if you can´t see it? What if we question one the most mythical´s goals in...

Digital+ and El Laboratorio rewrite football´s history through high definition