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30
October
2012

El Laboratorio launches its new campaign for San Miguel Selecta XV featuring Ricardo Darín.

The Agency El Laboratorio and San Miguel have launched their new campaign for San Miguel Selecta XV. The campaign includes print and outdoor and features the actor Ricardo Darín.

The campaign tagline “Recononize it, you’re becoming exclusive” wants to transmit with naturalness and closeness the characteristic of the beer. The headlines, go with the image of the content, strengthening the brand placement the special beers category.

Messages like “I don’t cheer for the past, now is when I feel better” or “Every journey it’s a pleasure, even business trips” pretends to catch the attention of a target that is day by day more demanding and with a refined taste.

To do this project we counted on the client side with Erik D’Auchamp y Elia Rodríguez and on El Laboratorio side with Jesús Lada, Carla Romeu, Juan Ramón Batista, Arturo Benlloch y Victor Pozo for the creative part and Beatriz Arce, Emanuele Manzini y Alfredo Morante in the account team.

The pictures have been taken by the photographer Ángel Álvarez with production by Enri Mür.

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El Laboratorio launches its new campaign for San Miguel Selecta XV featuring Ricardo Darín.

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