El Laboratorio launches its first campaign for the TriNa brand
TriNa and its new Advertising Agency El Laboratorio are presenting the new campaign “You have to be really good to be so natural”. Russian Red, Maldita Nerea, El Pescao, and Dover take centre stage in this campaign, offering us their art, their music and their talent. And doing it just as they are, without artifice. Demonstrating that only those who are very good can be natural.
The campaign shows all the artists in the simplest, most authentic and honest way. No amplifiers. No stages, no public. Only music and TriNa. Because when you are very good, you need nothing else to create magic. And that is reserved only for the best. Like TriNa, with ingredients of 100% natural origin + Vitamin C. No bubbles, no artificial colorants, canned with no preservatives and made from real fruit.
El Laboratorio has succeeded in bringing these artists together in order to unite natural living and music, transmitting the new brand concept in a conspicuous and memorable way and creating one of the most interesting campaigns of the year.
One of the Agency’s principal goals was to evolve the positioning of TriNa by transmitting its natural credentials through attitude and creating a far more aspirational brand targeting a wider public that identifies with its values.
We have here a branded content campaign. An integrated campaign that launched on 19 April and will not only be screened by the principal television channels but also on the internet, with exclusive content for consumers, and which will run until September. Online, the campaign will be supported by TriNa’s own digital platforms such as Facebook (www.facebook.com/GenteTriNa ), YouTube (www.youtube.com/user/trinaespana) and Twitter (www.twitter.com/TriNaalNatural), as well as the website www.trina.com.
On the TriNa Social Networks, the user will have the possibility of accessing wide-ranging exclusive content that the brand will be offering to its followers as well as informing them of the numerous actions that the artists will embark on with TriNa until the end of the year.
Furthermore, the TV campaign allows spectators to interact with Shazam (a mobile phone app that allows you to tag and identify music) and via this app takes users to all the extra content on offer on the different TriNa digital platforms.