El Laboratorio has began to work for Direct Seguros
The car insurance company Direct Seguros has trusted in El Laboratorio its strategy and creativity, after an exhaustive selection process based on multidisciplinary capacity and market outlook.
The agency, that began to work for the brand in September, has assumed all the brand’s communication offering an integrated service, generating ideas that are able to be implemented in any Direct Seguro’s channel.
The client’s team is lead by Emma Ruiz de Azcárate, as a responsible for communication and brand Iberia, Mercedes Barajas as brand communication technician, both position framed within marketing and internet department, directed by Gema Reig in Spain and Portugal.
El Laboratorio’s team is formed by Santiago Martínez, Zaida Vázquez y Patricia León, as a client service and Carla Romeu, Jesús Lada, José Sánchez-Blanco y Javier Garrido, leading the creative side.