El Laboratorio begins working for Central Lechera Asturiana
After a pitch where many agencies took part, Central Lechera Asturiana has trusted in El Laboratorio the communication management of the traditional brand, and all its marketing plan on and off line. The agency will develop the communication plan for all the products: milk, butter, cream, milkshakes, sauces, etc. Moreover, they will work in the Loyalty Club of the brand, as they want to push it for the current year.
Considering the career from both of them, the agency and the client, they will develop 360º and 256º campaigns, or those necessaries tools to communicate the brand products.
Central Lechera Asturiana has been 40 years in the history of the market and belongs to the CAPSA group, will work ahead together with the agency to support the leadership and to continue consolidating its expansion/ growth in the coming years.