El Laboratorio and TriNa, awarded a prize in the edition of The Sol advertising Festival
El Laboratorio received the Bronze Sol Award at the Ibero-American Advertising Festival held in Bilbao on 31st May and 1st and 2nd June for the “You have to be really good to be so natural” campaign for TriNa. The campaign won a prize in the “Integrated Campaigns” category.
Russian Red, Maldita Nerea, El Pescao, and Dover took part in the campaign, offering all their art, music and talent. Just as they are, without artifice. Proving that you have to be really good to be so natural. All the artists appearing in the campaign show themselves to be natural authentic and honest. Without amps. Without stages or audience. Just music and TriNa. Because, when you’re that good, you don’t need anything else to create magic.
El Laboratorio has created a branded content campaign. An integrated campaign that began on the 19th of April and that will not only appear on television, but on the Internet with exclusive content for consumers until September of this year. The online campaign will be supported by TriNa’s on-line activities on Facebook (www.facebook.com/GenteTriNa ), Youtube (www.youtube.com/user/trinaespana) y Twitter (www.twitter.com/TriNaalNatural), as well as the website www.trina.com.
On TriNa’s social networks, the user will be able to access a wide range of content the brand will offer followers, as well as learn of the several actions the artists will do with TriNa up to the New Year.
Further, the TV campaign enables spectators to interact using Shazam (a mobile telephone app that detects and identifies music) that will take users to the extra content offered on TriNa’s digital platforms.