El Laboratorio and HTC start working together
HTC, one of the world leading companies in smartphone production, has chosen El Laboratorio as their new communication agency. This newly formed partnership will work towards devising and executing an integrated strategy for the company’s upcoming releases.
HTC, innovation and mobile design world leader, has recently presented its new universal platform for marketing and communication: “Here’s to change”. This platform is part of a long-term strategy in communications that will highlight the way in which HTC has lead the “change” in innovation within the smartphone industry over the last 17 years.
HTC wants to radically transform the way it communicates and, for that purpose, is now placing its trust on the multidisciplinary habilities of El Laboratorio to adapt and implement its new platform “Here’s to change” in Spain. The main goal is to reinforce and expand its identity and brand awareness and to give support for the multiple terminal launches that’ll take place during the next couple of months.
Here’s to change, starts with #cambialaexperiencia, a WOM action that aims to offer a differentiating product experience through social and digital media, driving traffic to the stores of one of the main Spanish mobile operators: Yoigo.