Digital+ and El Laboratorio rewrite football´s history through high definition
Football in HD changes the way you enjoy football. How can we explain how it feels to watch football in HD if you can´t see it? What if we question one the most mythical´s goals in history?
This is the start point to create a story, linked more to Advertainment than to conventional advertising, where social networks play a key role in the development of the story and the main character : Raúl “ Rulo” Garibotto.
Social Noise are responsible for the social networks´action.
This way, DIGITAL + reinforces and appropriates the value involved in being ahead in the HD broadcasting and the quality of it´s contents, and also by interacting and communicating with consumers establishing a bidirectional relationship.
The hand of God, didn´t exist. Who touched the ball was….