Noticias

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10
November
2010

Digital+ and El Laboratorio rewrite football´s history through high definition

Football in HD changes the way you enjoy football. How can we explain how it feels to watch football in HD if you can´t see it? What if we question one the most mythical´s goals in history?

This is the start point to create a story, linked more to Advertainment than to conventional advertising, where social networks play a key role in the development of the story and the main character : Raúl “ Rulo” Garibotto.

Social Noise are responsible for the social networks´action.

This way, DIGITAL + reinforces and appropriates the value involved in being ahead in the HD broadcasting and the quality of it´s contents, and also by interacting and communicating with consumers establishing a bidirectional relationship.

The hand of God, didn´t exist. Who touched the ball was….

Digital+ and El Laboratorio rewrite football´s history through high definition

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