Noticias

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26
July
2018

Banco Santander – SO:FIA campaign

SO:FIA it´s the new trade platform of Banco Santander. An acronym that was created using the initials of Santander Opera: Finanzas, Inversiones y Ahorros. (Santander Transactions: Finance, Investments and Savings). SO:FIA is the union of digital intelligence and human intelligence, and in this TV spot it´s represented showing the perfect harmony that it´s created in a dance between a female dancer and a robotic arm.

 

This ad continues to reinforce the Digilosophy concept, the digital philosophy of Banco Santander.

Banco Santander – SO:FIA campaign

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