Álvaro Vacchiano joins to El Laboratorio as general manager.
The sign up of Álvaro Vacchiano as general manager is the result of the expansion that El Laboratorio, is undergoing during the last year and a half with the assignments of campaigns such as a Santander B2B, Bizum, Symio, Makro and Orlando.
Álvaro Vacchiano had already worked in an earlier stage in El Laboratorio as account director. In the last 8 years, he has been the brand and communication director for all Orange business units and, more recently, for the Amena and Simyo brand as well, both Orange Group brands.
Vacchiano holds a degree in Business Administration and an MBA at el Instituto de Empresa and has more than 20 years of experience in both advertiser and agency. He has also worked in Ogilvy, Young & Rubicam, Tapsa and Leo Burnett.
Jesús Maroto, CEO of El Laboratorio values the incorporation of a general manger in the agency: For us, the arrival of Álvaro is key to our growth. Vacchiano will help us to be better with our clients since it has an incredible professional experience and career. In addition to being a born leader, he works as a team perfectly and has a 360º vision of the business, something essential for us, as it is in our DNA.
Carlos Holemans, founder of the agency, said: "Álvaro knows El Laboratorio very well. For a few years he lived and felt part of it like nobody else. Having him back, with all his valuable experience as an advertiser and as a professional who knows deeply both sides of the table, is, on top of a personal pleasure, a great contribution of value to the agency. It will helps us to speak even better, the advertiser language. "